This Jenner-ative AI is incredibly impressive.
Our concerns about artificial intelligence imitating us are not without reason: Meta has caused quite a stir with the introduction of an AI chatbot named Billie that bears such a striking resemblance to Kendall Jenner, it’s easy to mistake it for the real model.
A video showcasing this eerie Kardashian doppelganger has been generating a buzz across the internet.
“Hey guys, it’s Billie,” greets the Jenner lookalike in the clip, which can be found on the AI’s Instagram page @yoursisbillie. The page has already amassed over 118,000 followers.
Billie describes herself on Instagram as “like having an older sister you can talk to, but who can’t steal your clothes.”
In the video, the AI replica of the “Keeping Up with the Kardashians” star introduces herself and offers to chat with viewers at any time.
“Message me for any advice,” adds Billie, perfectly capturing both Jenner’s appearance and valley girl mannerisms. “I am ready to talk, and I hope to talk to you soon.”
The AI’s unnaturally realistic demeanor is further accentuated when it blows a kiss to the camera as it signs off.
Many viewers found Billie more dystopian than charming. “This is honestly scary,” one commenter fretted, while another expressed their discomfort: “I don’t like this, I don’t like where the world is heading, I’m not gonna support this.”
An unsettled viewer wrote, “That is so creepy… I hope it’s actually Kendall just saying she’s Billie and not an AI-generated video because that’s freaky as hell.”
Billie is part of Meta’s recent initiative to create AI assistants that resemble celebrities in order to connect with their audience. Meta, the parent company of WhatsApp and Instagram, reportedly pays these celebrities millions of dollars for their likeness.
The AI bots answer queries and engage in naturalistic, real-time conversations based on the celebrities’ personalities.
Aside from Billie, Meta’s roster of AI assistants includes Paris Hilton as a “forensic specialist who solves crimes,” Tom Brady as Bru, the wisecracking “sports debater,” Dwayne “The Rock” Johnson as a trainer, and Snoop Dogg as a red cape-wearing “Dungeon Master” who encourages users to “get medieval.”
Each AI approximation is so hyperrealistic that they make older AI models look like the wax statues of celebrities found in the infamous Krakow Wax Museum.
“Advances in AI allow us to create different AI personas to help us achieve various tasks,” Zuckerberg informed developers while announcing the campaign at the annual Connect conference in Menlo Park, California last week.
“This is not just about answering queries. It’s about entertainment and helping you connect with the people around you.”
Reports indicate that Meta is paying the celebrities a considerable sum for their likeness, with each of them reportedly receiving upwards of $1 million for their services. One unnamed creator allegedly earned $5 million for just six hours of studio time, according to an article by The Information.
Unfortunately, in the past, celebrities have had their likeness artificially replicated without their permission for advertising purposes, leading to concerns about cybernetic character assassinations.
Earlier this month, 67-year-old actor Tom Hanks took to Instagram to warn his followers that he was not involved in a promotional video for a dental plan that featured an AI-generated version of himself.
“Beware!!” Hanks wrote in the caption of a photo of the mysterious facsimile of himself. “There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it.”
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