Meta has launched a new app called Threads, which aims to be a rival to Twitter. The app offers a text-based experience similar to Instagram, providing a separate space for real-time updates and public conversations. It was made available for download in over 100 countries, including the US, UK, Australia, Canada, and Japan, with early celebrity users including Gordon Ramsay and Shakira.
Screenshots of the app show that it offers a Twitter-like microblogging experience, suggesting that Meta Platforms is directly challenging Twitter after Elon Musk’s ownership has resulted in unpopular changes. Users can like, repost, reply to, or quote a “thread” and see the number of likes and replies a post has received.
Threads allows posts of up to 500 characters, surpassing Twitter’s 280-character limit, and supports links, photos, and videos up to five minutes long. Existing Instagram users can log in with their usernames and follow the same accounts on Threads. Safety measures, such as enforcing Instagram’s community guidelines and providing tools to control interactions, are emphasized by Meta.
However, the app has raised privacy concerns due to the wide range of personal information it could collect, as disclosed in the App Store. Jack Dorsey, co-founder of Twitter, pointed out these concerns in a tweet, to which Musk replied. Meta has indicated that Threads will not be rolled out in the European Union due to regulatory uncertainty.
Analysts question the app’s success, considering Meta’s history of launching and later shutting down standalone apps. Additionally, Meta has been focused on investing in the metaverse and has experienced layoffs, raising concerns about spreading itself too thin.
Overall, Threads could pose a challenge for Musk and Twitter, especially in light of recent unpopular changes. The rivalry between Musk and Meta CEO Mark Zuckerberg adds an interesting dynamic to the situation, with the possibility of a cage match face-off.
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