Nike Champions Equality in New Ad Campaign
To commemorate Black History Month, Nike has unveiled “Equality,” a captivating short film featuring a cast of renowned athletes. The campaign serves to amplify their voices, uplift individuals, and emphasize the positive values that sports represent.
Nike-sponsored athletes such as LeBron James, Serena Williams, Kevin Durant, and Gabby Douglas are highlighted in the ad. Accompanied by actor Michael B. Jordan as the narrator and Alicia Keys performing a powerful rendition of Sam Cooke’s “A Change is Gonna Come,” the campaign seeks to challenge societal norms and appreciation based on actions rather than appearances or beliefs.
Nike will extensively promote the campaign on social media, billboards, and posters across cities in the United States and Canada. Additionally, the company will release a collection of “Equality” branded clothing and footwear in celebration of Black History Month. These items will also be worn by Nike athletes during NBA All-Star weekend.
In line with its commitment to equality, Nike plans to donate $5 million this year to organizations like MENTOR and PeacePlayers, known for their efforts in advancing equality in communities throughout the country.
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The launch of Nike’s campaign coincides with the release of similar inclusion and acceptance-themed advertisements during the Super Bowl by various companies. Budweiser, 84 Lumber, Coca-Cola, Airbnb, Kia, and Tiffany were among the brands that conveyed messages highlighting immigration, equality, and environmentalism.
— This story includes contributions from Ahiza Garcia, CNNMoney
CNNMoney (New York) First published February 12, 2017: 12:51 PM ET
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