Justine Bateman takes a strong stance against the new SAG-AFTRA contract, specifically addressing her concerns about the use of generative AI in the industry. The Hollywood Reporter’s story on Jeffrey Katzenberg’s prediction that AI will reduce the number of workers needed to create animated films was an important part of the conversation. She emphasized the need for human involvement in the film and series business and expressed her commitment to creating human-centric content.
The discussion continued on X (formerly Twitter), where she expressed her disappointment with SAG’s leadership and committee for not taking her guidance on AI issues. Bateman pointed out clauses in the tentative agreement that allow studios and streamers to use AI objects resembling humans in place of human actors. She also highlighted that the contract hasn’t been made public yet but noted the AI protections discussed at a recent press conference which cover consent and compensation for actors used as the basis for synthetic performers through generative AI.
She explained further that her commitment to creating human-centric content remains unwavering, even as the industry considers shifting towards using AI in production. Her strong stance against the use of generative AI to replace human actors showcases her dedication to preserving the art of filmmaking. Her in-depth analysis and critique of the contract’s AI provisions are indicative of her unwavering dedication to protecting the future of the entertainment industry.
