Juneteenth: Hibiscus Juice, the Ideal Mocktail for Celebrations

The Significance of the Color Red in Juneteenth Celebrations

Juneteenth Celebrations in the United States

People carry a Juneteenth flag as they march during a Juneteenth re-enactment celebration in Galveston, Texas, in 2021.

MARK FELIX/Getty Images


According to culinary historian Adrian Miller, the color red holds significant meaning in Juneteenth festivities. Juneteenth commemorates the emancipation of enslaved African Americans by Union troops after the Civil War, with its origins dating back to June 19, 1865.

Although the exact reasons for the importance of red are not well-documented, Miller explains that there are several theories surrounding its significance, including the representation of the bloodshed by enslaved West African ancestors. This hue serves as a tribute to those who lost their lives during the Atlantic slave trade.

As a result, red takes center stage during Juneteenth, particularly in the realm of food. Community-wide celebrations often feature red velvet cakes, red sodas, and barbecue options prepared with smoked meat and tomato-based barbecue sauce to achieve a red tint.

One popular beverage choice for the occasion is hibiscus juice, crafted using dried hibiscus flower blossoms and ingredients like ginger. Miller shares his go-to recipe, originally published in the University of the Virgin Island’s Cooperative Extension Service’s cookbook titled “Native Recipes” in 1978.

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