Joe Biden’s Threads Account: A Birthday Gift to Himself

Biden’s inaugural post on Meta’s X, previously known as Twitter, resonates with his 2020 election victory speech by acknowledging the nation’s divisions and the current “inflection point.” Harris mentioned her travels across the US and her interactions with “over 100” international leaders, while Emhoff discussed gender equality and “combating all forms of hatred.”

Biden and his team joining is a positive indication for the platform. Before the rebranding, Twitter had considerably fewer regular users compared to larger platforms like Facebook. However, it attracted influential individuals from various backgrounds, including political figures. While Biden’s participation doesn’t guarantee that Threads will replicate the old Twitter, it does suggest that it has the potential to serve as a news source, whether intentionally or not.

According to a statement provided to Axios, the new Biden administration accounts do not exclude their involvement on Elon Musk’s platform. Nevertheless, X’s struggle to retain advertisers has worsened recently as major advertisers, such as Apple and the European Commission, suddenly departed following a Media Matters report that exposed hate speech on the platform and Musk’s apparent endorsement of it.