The Lexus Design Award is a celebration of the power of design to anticipate, innovate, captivate and enhance happiness. As a brand synonymous with constant innovation, Lexus is dedicated to creating a better future for society. Now in its 11th year, the Lexus Design Award 2023 offers up-and-coming creators an opportunity to showcase their imaginative solutions and work with world-class mentors to bring their ideas to life.
This year’s competition drew 2,068 entries from 63 countries and regions, with four winners selected by a judging panel consisting of design luminaries Paola Antonelli, Karim Rashid, and Simon Humphries. The winners include Pavels Hedström’s Fog-X, a jacket that transforms into a fog-catching shelter that provides the user with drinking water in arid environments; Jiaming Liu’s Print Clay Humidifier, a sustainable non-electric humidifier made with recycled ceramic waste; Temporary Office’s Touch the Valley, a puzzle system designed to assist the visually impaired in perceiving the physical world through touch; and Kyeongho Park and Yejin Heo’s Zero Bag, an eco-friendly package with paper detergent or baking soda film attached to an alginate water-soluble bag.
Winners had the unique experience of developing their concepts alongside world-class mentors in Narrative, Design, Engineering, and Development, including Marjan van Aubel, Joe Doucet, Yuri Suzuki, and Sumayya Vally. The mentorship program culminated in the debut of finalized prototypes at Milan Design Week 2023.
As Chief Branding Officer for Toyota Motor Corporation and judge for the Lexus Design Award 2023, Simon Humphries believes that good design and branding are one and the same, with a clear belief and narrative behind them. He looks for originality and simplicity in every year’s selections and expects winners to be open-minded and work with mentors to take their ideas to the next level. He was heartened by this year’s winners’ passion and simplicity and believes in the power of design and creativity to change the future for the better.
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