October 27
: Elon Musk assumes ownership of Twitter, and tweets ‘the bird is freed’.
November 1
: Musk confirms his plans to revamp Twitter’s ‘Blue Tick’ verification system, offering it at a reduced subscription fee of $8 per month.
November 4
: Allegedly as a cost-cutting measure, Musk lays off half of Twitter’s workforce, stating that he had ‘no choice’.
November 9
: Musk launches the ‘Twitter Blue’ subscription service, offering verified accounts for a monthly fee.
November 11
: The Twitter Blue service is temporarily halted due to incidents of accounts purchasing verification and impersonating brands and public figures.
November 12
: Musk unexpectedly terminates 80% of Twitter contractors.
November 15
: Musk dismisses employees who posted negative comments about him on the business messaging app Slack, leading to the dismissal of the lawsuit between Musk and Twitter.
November 16
: Twitter personnel are notified that they must sign a pledge to continue in their roles, requiring them to work long hours at high intensity or receive three months of severance pay. Consequently, there is a mass departure of employees.
November 18
: Twitter HQ in San Francisco displays a news-ticker referring to Musk as a ‘space Karen’, a ‘mediocre manchild’, and a ‘bankruptcy baby’.
November 23
: A Twitter user reports that 5.4 million phone numbers and email addresses have been leaked on the dark web, leading to the suspension of his account.
November 26
: Financial Times reveals that 50 of the platform’s top 100 advertisers have paused their ads on Twitter.
November 29
: According to Platformer, around 62,000 banned accounts with over 10,000 followers each are in the process of being reinstated on Twitter.
December 12
: Twitter Blue is relaunched with an improved Blue Tick reviewing process.
January 11: Twitter now automatically redirects users to the ‘For You’ tab, which showcases the platform’s algorithmically curated tweets, upon opening the app.
February 8: Twitter expands the character limit to 4,000 for Twitter Blue subscribers in the United States. Unfortunately, the site encounters technical difficulties shortly after implementing this change.
February 12: Musk directs his staff to revamp Twitter’s tweet promotion algorithm after his Super Bowl tweet failed to attract sufficient attention.
February 15: Twitter announces the removal of SMS two-factor authentication (2FA) from the free version of the platform, leading a security expert to criticize this decision as ‘absurd’ and likely to result in numerous hacked accounts.
February 25: Twitter undergoes another round of layoffs, reducing its workforce to under 2,000 employees, a significant decrease from the initial 7,500 when Musk first assumed control in October.
March 28: Musk announces that users who do not subscribe to Twitter Blue will not be able to vote in Twitter polls or have their tweets appear in the For You tab.
April 11: During an interview with the BBC at Twitter’s San Francisco HQ, Musk claims to have been sleeping on the office floor. He also accuses the interviewer of lying due to the lack of evidence supporting claims about hate speech on the platform.
June 21: Musk expresses his willingness to engage in a ‘cage match’ fight with his rival tech CEO, Mark Zuckerberg.
July 1: Musk announces limitations on the number of daily tweets users can view – 600 for non-Twitter Blue users and 6,000 for Twitter Blue subscribers.
July 23
: Twitter undergoes an official rebranding as X.com, with the iconic blue bird logo replaced by an X.
August 18
: Musk announces the removal of the ‘block’ feature, except within direct messaging.
August 31
: Musk reveals the upcoming introduction of audio and video calls on the Twitter platform.
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