- Heinz is releasing a new condiment inspired by Taylor Swift’s possible romance with Travis Kelce.
- Swift had a platter of chicken with ketchup and ranch dressing after Kelce’s game on Sunday.
- Heinz said there will only be a limited run of 100 bottles of the Swift-inspired sauce.
Ketchup conglomerate Heinz is capitalizing on the excitement surrounding Taylor Swift’s potential romantic relationship with Travis Kelce by launching a limited edition sauce inspired by the duo.
“It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon,” Heinz wrote in an Instagram post on Wednesday.
Heinz’s new release is based on the meal Swift appeared to be enjoying after supporting Kansas City Chiefs tight end Travis Kelce at Sunday’s game.
The pop star was seen eating a platter of chicken with ketchup and what seemed to be ranch dressing, according to a Swift fan account on X, the social media platform formerly known as Twitter.
Heinz confirmed with Fox Business, in a story published on Wednesday, that the sauce was inspired by Swift’s meal on Sunday.
“We know Heinz fans have a passionate love for the brand, and Swifties will go to any lengths for their Pop Icon, so it made perfect sense to combine the two!” the company told Fox Business.
According to Fox Business, only 100 bottles of the Swift-inspired sauce will be produced. Heinz explained that this number was the result of combining Swift’s favorite number, 13, with Kelce’s jersey number, 87.
While it is unclear whether Swift and Kelce are actually dating, fans continue to speculate about their relationship.
And the resulting interest in their possible romance appears to have had a positive impact on retailers. Fanatics, the official e-commerce partner of the NFL, reported a “nearly 400% spike” in Kelce merchandise sales across their network of websites, according to TMZ.
Representatives for Heinz did not respond immediately to a request for comment from Insider sent outside of regular business hours.
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