Welcome to the world of “Barbie,” a film that has taken the world by storm. After a year and a half of anticipation and rave reviews, Greta Gerwig’s unique take on the iconic doll shattered box-office records, raking in an astounding $162 million on its opening weekend. Not only is this the highest-grossing debut for a female-directed film, but it has also exceeded Gerwig’s wildest expectations.
Beneath its glossy exterior, “Barbie” delves into relevant themes of sexism and self-determination, offering a thought-provoking and entertaining experience. Gerwig’s ability to infuse the film with wit and humor, even referencing the ’90s rock band Pavement, has captivated audiences. Gerwig herself is in awe of the film’s reception, describing it as an extraordinary moment.
During our conversation, Gerwig shared her gratitude and excitement for the film’s success. She recalls the anticipation leading up to the release, spending time meticulously inspecting theaters and relinquishing control. The sight of people dressed in pink and the overwhelming positive response from audiences have left her speechless.
Gerwig takes joy in the little things, such as encountering enthusiastic fans on the streets. She recounts heartwarming stories of people from different corners of the world, from a struggling theater in a Scottish town that sold out screenings to teenagers in Sacramento who thoroughly enjoyed the film and even went back with friends.
One aspect that has surprised many in Hollywood is how Gerwig managed to maintain her unique sensibility throughout the filmmaking process. Typically, idiosyncratic elements in big-budget movies get watered down by studio notes. However, Gerwig’s vision remained intact, thanks to the support of Margot Robbie, the film’s producer and star, and other collaborators who were excited about pushing boundaries. The sheer uniqueness of the film left people unsure of where to begin altering it, ultimately allowing Gerwig’s creative choices to shine in all their exuberance.
Even the film’s core premise, Barbie experiencing thoughts about death, is a testament to Gerwig’s fearlessness. The executives involved in the project weren’t quite sure about the tone until the final product was unveiled. However, the line that initially made everyone hold their breath eventually garnered laughter from the audience, providing a sense of relief.
Reports suggest that Mattel executives visited the set in London, urging Gerwig to remove a scene where a character calls Barbie dolls sexist and fascist. Gerwig, being aware of the criticisms against Barbie, believed it was essential to give voice to these arguments within the film. Growing up with a mother who shared these sentiments further reinforced her decision. Though she didn’t receive wholehearted approval from Mattel, she proceeded with the scene, confident that they would embrace the message it conveyed.
Furthermore, the inclusion of witty and niche jokes throughout the film brought joy to Gerwig. Even if they were appreciated by only a select few, she saw value in keeping them for those who would appreciate the cleverness. One joke that particularly resonated with a small group was about Proust Barbie, bringing laughter to the audience.
Overall, Gerwig remains grateful for the incredible weekend and humbled by the positive reception of “Barbie.” It’s a moment she will cherish, and one that solidifies her as a talented director who fearlessly embraces her unique vision.
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