Codi Maher, a 30-year-old real estate agent from Palm Beach Gardens, Florida, noticed a trend of shrinking bikini bottoms a few years ago. The cut went from cheeky to Brazilian, and as more and more fabric disappeared, Maher considered getting a thong swimsuit of her own. Her sister, Cassidy, also jumped on the trend, believing that the cut made her butt look better. Additionally, both women appreciated the lack of tan lines that came with wearing a thong bikini. Many women expressed similar sentiments, feeling more confident after seeing others wear thongs.
The surge in popularity of G-strings and thongs can be attributed to celebrities such as Emily Ratajkowski, Kim Kardashian, Kendall Jenner, and Kate Hudson, who are often seen sporting this swimwear style. Major retailers like Victoria’s Secret and Billabong have noticed this trend and included G-string and thong swimsuits in their 2023 collections.
While G-strings and thongs are often used interchangeably, they actually have slight differences. G-strings have a thin strap running between the buttocks, connected to the waistband, while thongs have a triangle of fabric at the top, covering the lower back. Brazilian bottoms offer more coverage than thongs, but still expose most of the buttocks while elongating the leg.
The history of thong swimwear goes back decades. In 1939, New York City Mayor Fiorello La Guardia mandated that showgirls performing at the New York World’s Fair be covered rather than completely naked. This led to the public appearance of the thong style. Then, in 1974, designer Rudi Gernreich invented the thong bikini as a response to the Los Angeles City Council’s ban on public nudity. He saw it as a solution to the contradiction of wanting to sunbathe nude while also avoiding societal conflicts. The U.S. Supreme Court later ruled on G-string requirements for exotic dancers in 1991 and 2000.
Currently, thong bikinis are legal in the majority of the United States, but laws can vary by city and county. While there may be legal debates in some areas, women continue to embrace thong swimwear. Regardless of legalities, many women find that wearing thongs helps them make peace with their bodies, regardless of their shape or size. It empowers them to feel comfortable and confident in their own skin, and they hope to inspire others to do the same.
However, some see wearing thong swimwear as a double-edged sword. Certain bodies, such as fat bodies, older bodies, and bodies with disabilities, can be marginalized. While claiming the right to wear these clothes can be liberating, it can also lead to self-objectification. Ultimately, the choice to wear a thong swimsuit is personal and varies from person to person.
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