Federal Reserve Makes Digital Splash with New Instagram and Threads Accounts

The Federal Reserve is now active on Instagram and Threads, offering increased accessibility to Board news and educational content, according to a news release.

Threads, a text-based conversation platform introduced as a rival to X (formerly known as Twitter), launched earlier this year.

The agency stated that Instagram posts will include photos, videos, frequently asked questions, economic education content, and more. Threads will feature press releases, speeches, testimony, reports, and all other content regularly posted on the Board’s X account.

The Federal Reserve’s Instagram account already boasts nearly 30,000 followers. The site’s first post welcomed users with an introduction video from Federal Reserve Chairman Jerome Powell.

In the 30-second video, Powell stated, “Hi, I’m Jay Powell. I’m the chair of the Federal Reserve, and I want you to know that the Federal Reserve is now on Instagram and Threads.”

The other two posts on the agency’s Instagram page showcase photos of Powell’s visit to York, Pennsylvania, where he met with Federal Reserve Bank of Philadelphia President Patrick Harker and other small business owners to discuss revitalization initiatives, workforce education and training programs, and support for small business growth.

The Federal Reserve’s moves on managing inflation have been closely watched by economists, investors, and consumers. Federal Reserve Governor Michelle Bowman announced on Monday that additional interest rate hikes will likely be necessary for addressing rising costs in the country.

“Inflation continues to be too high, and I expect it will likely be appropriate for the committee to raise rates further and hold them at a restrictive level for some time to return inflation to our 2 percent goal in a timely way,” Bowman stated at a conference in Canada.

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