An energy drink that has become a viral sensation among children, with the backing of influencers, is now under scrutiny from lawmakers and health experts due to its potentially dangerous levels of caffeine. Senator Charles Schumer has called on the Food and Drug Administration (FDA) to investigate PRIME, a brand created by YouTube stars Logan Paul and KSI that has captivated a young audience.
Schumer, a Democrat from New York, warns that PRIME has become a popular status symbol for kids, but parents and buyers should be cautious as it poses a serious health concern. PRIME, which gained immediate popularity upon its release last year, was known for long grocery store queues and reports of children trading it in schoolyards.
PRIME is marketed as a zero sugar and vegan drink, like many other energy drinks that contain high levels of caffeine. In the case of PRIME, it contains 200 milligrams of caffeine per 12 ounces, which is equivalent to around six cans of Coke or two Red Bulls. The high caffeine content has led to bans in some schools in the UK and Australia, as pediatricians warn of potential health issues such as heart problems, anxiety, and digestive problems in young children.
Company representatives argue that the product is clearly labeled as “not recommended for children under 18.” They also offer a separate caffeine-free sports drink called PRIME Hydration. However, Schumer claims that there is little distinction in the online marketing of the two drinks, causing confusion among parents who believe they are purchasing a harmless juice for their children but end up with a caffeine-loaded beverage.
Schumer has urged the FDA to investigate the online marketing practices, claims, ingredients, and caffeine content of PRIME. Social media searches for PRIME reveal a significant amount of sponsored content, which he believes should be thoroughly examined.
In conclusion, the popularity of PRIME, fueled by influential YouTube stars, has attracted attention from lawmakers and health experts due to its potentially harmful caffeine levels. Schumer has called for an investigation into the drink’s marketing and composition, highlighting the need to protect children from consuming excessive amounts of caffeine.
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