The concept of loyalty cards has been in existence for many years, but recently, there has been a transformation in the loyalty schemes of major UK retailers. Previously, customers would earn points on their purchases that they could redeem for rewards later on. However, companies like Tesco, Sainsbury’s, and Boots have shifted their loyalty programs to offer immediate benefits. By becoming a member of these loyalty clubs, customers can enjoy discounts on their online or in-store purchases. Other retailers still offer traditional schemes where customers earn vouchers for future shopping or other treats. In times of financial strain, it’s essential to explore any opportunity to save money. By making good use of loyalty cards, you could potentially save a significant amount.
According to Naomi Willis from the money-saving website Skint Dad, it’s worth signing up for loyalty cards, even if you only shop at a particular store a few times a year. Many retailers offer special discounts for new members and even provide free gifts on your birthday. For instance, bakery chain Greggs gives members a free “sweet treat” on their birthday, with options like doughnuts, eclairs, and muffins.
Ele Clark, retail editor at consumer group Which?, suggests that customers should sign up for loyalty schemes offered by stores they already frequent. Some of these schemes can result in substantial savings. Research by Which? indicates that shoppers can potentially save between 50p and £10 for every £100 spent through loyalty programs.
If you frequently shop at Tesco, Sainsbury’s, Lidl, Superdrug, or Boots, not having a loyalty card means you are likely paying more for your purchases. Tesco, for example, offers over 8,000 products at a lower price for Clubcard holders, while Sainsbury’s has more than 3,500 items available at discounted “Nectar Prices”. The deals change regularly, but recent examples at Tesco include £2 off Persil and clementines priced at £1 instead of £1.35. Sainsbury’s has offered half-price Royal Gala apples, and Boots provides a 10% discount on all own-brand products and other special offers.
Marks & Spencer has also been experimenting with loyalty schemes in some of its food halls. Sparks card customers in certain regions have been offered discounts on various products. However, it is uncertain whether this program will be expanded nationally.
These loyalty programs usually allow customers to accumulate points that can be redeemed for rewards or used towards future purchases. However, many retailers have reduced the generosity of their point systems to prioritize discounts and special offers instead. For example, Boots now offers 3p worth of points for every £1 spent, compared to 4p previously. Tesco, on the other hand, used to triple points for use with partner companies, but now only doubles them.
The rewards offered by these loyalty schemes are now considered a bonus, with the focus shifting towards the discounts provided. Naomi Willis particularly highlights Iceland’s Bonus Card scheme as one of her favorites. This scheme allows customers to load money onto the card and use it to pay for their purchases at Iceland stores or online, with free delivery. For every £20 loaded onto the card, customers receive an additional £1, effectively providing a 5% discount on any purchase. Willis suggests that if you know you will be shopping at Iceland anyway, this is an easy way to earn free money.
It’s important to thoroughly research the benefits of different loyalty schemes before signing up, as rewards and point systems can vary significantly. Comparison tables provided by Which? and Skint Dad can be helpful in understanding the basics of various programs without having to go through individual retailers’ terms and conditions.
While loyalty cards can provide significant savings and rewards, it’s crucial to be mindful of the potential downsides. It’s easy to be tempted into spending at a particular store solely because of the loyalty card, without considering price comparisons. Geoff Lloyd, director of retail at IT consultancy NTT DATA UK&I, acknowledges that customers are rightfully concerned about sharing personal data when signing up for loyalty programs. Thankfully, there are strict regulations in place, like the UK’s General Data Protection Regulation (GDPR), that require transparency from retailers regarding the use of customer data. The terms and conditions of loyalty schemes should clearly outline how the retailer uses and protects personal information.
Some retailers may use customer data for personalized advertisements and targeted marketing efforts, while others place a stronger emphasis on data protection and refrain from selling it to third parties. Sharing data about shopping habits may have its advantages, as it allows retailers to learn about customer preferences and improve their services accordingly.
In conclusion, loyalty cards can provide valuable discounts and benefits to customers, effectively helping them save money. It’s essential to carefully consider the benefits of each loyalty scheme before signing up and to shop around for the best prices. While sharing personal data is part of the deal, strict regulations ensure that retailers handle customer information responsibly.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
