Kojie.san, the pioneer of kojic acid soap in the Philippines, has grown into a globally trusted brand. Continuing its commitment to innovation, the brand has introduced two groundbreaking products—the Tinted Sunscreen and Super Serum. These exciting additions were launched at the Glorietta Activity Center in Makati City on September 23, where beauty experts and enthusiasts had the opportunity to try them out.
Kelcey Chua, the senior brand manager of Kojie.san, shared the science behind the benefits of using the new products. “As one of the top beauty brands in the country, Kojie.san is always seeking new ways to innovate. After listening to your needs and aspirations, we have created the kojic acid serum you’ve always desired, harnessing the power of science,” she announced at the launch.
The Super Serum not only contains kojic acid but also niacinamide, hyaluronic acid, and Vitamin C. Dermatologist Coreen Sampedro explains that these four active ingredients offer “synergistic effects” to address various skin concerns and provide a “supercharged glow” in as little as one day. Chua conducted online research to find similar products but found none. “Since we are the number one kojic acid soap in the Philippines, it is fitting that we are also launching the first kojic acid serum,” Chua added.
The Tinted Sunscreen, on the other hand, suits the modern Filipino lifestyle. Chua explains that it contains UVA and UVB filters to protect the skin from harmful sunlight. What sets it apart is the “Radicare Technology,” which acts as a shield against the damaging effects of blue light and radiation emitted by modern devices like mobile phones and WiFi. Celebrity makeup artist Ting Duque emphasizes that the SPF 50 in the product is essential for everyone today. Duque also demonstrates how the Tinted Sunscreen’s “True Tone Technology” adapts to all skin tones. It even has a blurring effect, making it an ideal primer.
Chua affirms, “The Tinted Sunscreen provides sheer, natural coverage, blurring imperfections like large pores, fine lines, and skin redness, giving you a healthy, radiant glow and making your skin appear better. We created the Kojie.san Tinted Sunscreen to boost your confidence and beauty, no matter where you are or what you’re doing.” She acknowledges that while the products primarily target women, they have amassed a significant following among men as well.
The Kojie.san Super Serum and Tinted Sunscreen are available at leading drugstores and beauty stores nationwide. You can purchase the Super Serum for only P469 for a 30-ml pump bottle or P129 for a 7.5-ml sachet. The Tinted Sunscreen is priced at P479 for a 50-g tube or P120 for a 7.5-g sachet.
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