Experience the Excitement of Amazon Prime Video Ads Beginning in 2024

Amazon‘s Prime Video is introducing a new feature: ads in its TV series and movies. This move comes as Amazon looks to expand its revenue sources and invest more into content creation. The streaming service, which is available to Prime subscribers for $14.99 per month, will start rolling out ads in early 2024, initially in the U.S. and later in other countries. However, users who do not wish to see ads can opt for an ad-free experience by paying an additional $2.99 per month. The company has assured that the number of ads on Prime Video will be significantly lower than traditional TV and other streaming platforms.

In preparation for the advertising rollout, Prime customers will receive an email with the option to subscribe to the ad-free tier. Amazon aims to compete with rival streaming services like Netflix, Warner Bros. Discovery’s Max, and Disney’s Hulu and Disney+, which already offer ad-supported options. These ad-supported plans not only provide consumers with more affordable choices but also help generate additional revenue for the companies.

The introduction of ads on Prime Video is part of Amazon’s broader strategy to make its streaming business profitable. Media companies in the streaming industry have been experimenting with various approaches, such as advertising, cracking down on password-sharing, and cost-cutting, in order to achieve financial success. Netflix, for instance, recently introduced a cheaper, ad-supported plan after initially resisting advertising. The company realized the need to diversify its revenue streams as subscriber growth slowed down. Netflix executives have stated that advertising contributes incrementally to their revenue and profit.