According to a report from New Oxford Economics, spending linked to Airbnb accounted for more than 10% of all international tourism spending in Ireland in 2022. This highlights the significant impact of Airbnb on the local tourism industry.
David Goodger, managing director of European and Middle Eastern tourism economics at Oxford Economics, stated that guests using Airbnb contributed over €500m to tourism spending in 2022. This spending not only benefited the hosts but also had a positive impact on local tourism businesses.
In 2022, Airbnb accounted for 6% of all nights in paid accommodation in Ireland. The typical host on the platform earned just over €5,600 throughout the year. This demonstrates the popularity and financial benefits associated with hosting on Airbnb.
The demand for stays in the south-west of Ireland matched the interest in Dublin accommodation, as both regions had an equal number of nights booked. These regions accounted for 44% of the total nights booked on the platform. The west of Ireland came closely behind Dublin in terms of the number of nights stayed.
The research revealed that Airbnb-related economic activity in Dublin alone was valued at €152m, representing approximately 30% of the total economic impact across the country. Additionally, activity in Kerry and Cork was valued at €107m.
The report highlighted that jobs linked to Airbnb activity accounted for around 5% of total employment in the tourism sector, creating approximately 5,000 jobs. This further emphasizes the significant contribution of Airbnb to the local economy and job market.
Other sectors, such as food and beverage services, arts and entertainment, and transport, also benefitted from an increase in visitors to Ireland. Airbnb’s popularity further extended to private room bookings within a person’s home, which accounted for around 16% of all bookings on the platform. In the capital, this figure rose to 30%.
Derek Nolan, Airbnb Ireland’s head of public policy, expressed the company’s commitment to supporting the Irish tourism economy. He mentioned the importance of creating a host register to protect Ireland’s tourism, benefit local families hosting on the platform, and combat property speculation. The government’s plans to create this register were initially approved in December 2022 but were subsequently delayed by the European Commission until December.
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