Ben Affleck is back at it, once again making waves in the advertising world. This time, the Oscar-winning actor teams up with rap star Ice Spice in a new ad for Dunkin’ that premiered during the MTV VMAs on September 12.
In the commercial, Affleck, a proud Dunkin’ enthusiast who hails from Massachusetts, proudly showcases his thick Boston accent while promoting the new Ice Spice Munchkins Drink.
“Things with Dunkin’ are really taking off. I’ve become the brand ambassador,” he declares while strolling along with a Dunkin’ drink in hand.
He then joins Ice Spice, seated together as they brainstorm ideas for a catchy drink name.
“How can we make the connection between you and Dunkin’?” he inquires.
To which the “Barbie World” singer confidently responds, “I’m a Dunkin’ girl.”
Unimpressed, Affleck replies, “I’m not seeing it.”
“Ice Spice. My fans are like munchkins,” she explains, prompting Affleck to inquire further.
“Ice Spice Munchkins drink,” she announces, presenting her idea.
However, Affleck seems to brush off her suggestion and instead proposes a collaboration.
“Let’s call it Vanilla Ice spice,” he suggests before launching into a brief and somewhat lackluster rap that leaves Ice Spice speechless.
You may be wondering why Affleck and Ice Spice joined forces for this advertisement.
For the first time ever, Dunkin’ has combined two of their delectable treats into one seasonal beverage. The Ice Spice Munchkins Drink combines their Frozen Coffee with Pumpkin Munchkins Donut Hole Treats, topped off with whipped cream and caramel drizzle. This limited-time offering will be available starting September 13, while supplies last.
“Pumpkin spice season has become a bit too predictable lately, so we enlisted the help of our friends Ben Affleck and Ice Spice to create a new pumpkin craze that only Dunkin’ can deliver,” said Dunkin’ Chief Marketing Officer Jill McVicar Nelson in a statement released as part of a press release. She referred to this new offering as “not your ordinary pumpkin drink!”
“I’ve always been a Dunkin’ girl!” exclaimed Ice Spice in a statement included in the press release. She goes on to say that there’s “a little something in the name” for her fans as well.
This new commercial is just one of many collaborations between Dunkin’ and Affleck.
In February, the actor made an appearance in a spot that aired during the Super Bowl, and in April, he had some fun when he was mistaken for his pal Matt Damon in another advertisement.
Affleck, who was spotted working at a Dunkin’ drive-thru in January alongside his wife Jennifer Lopez, is the proud parent of Violet, 17, Seraphina, 14, and Samuel, 11, whom he shares with his ex-wife Jennifer Garner. According to Affleck, his kids find his love for Dunkin’ fascinating.
“I think they’re charmed by it. I like to think so. I don’t know if it’s true, but, just as with so many other things, it’s what I tell myself,” he shared with People in February while on the set of the Dunkin’ Super Bowl commercial. “I think it’s tolerated, which is the most you can hope for as the parent of adolescents, I found.”
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