Parisian natural wine bar and artisanal ice cream parlor, Folderol, has become a popular destination for social media users, attracting long lines of tourists and content creators. Owned by chefs Jessica Yang and Robert Compagnon, Folderol gained popularity thanks to TikTok, with its curbside dining aesthetic becoming a viral sensation. However, the influx of customers has caused some frustration among longtime patrons who preferred the quieter atmosphere. To manage the situation, Folderol implemented various measures, including reducing the number of customers served at once and banning outdoor seating. Despite facing challenges, Folderol continues to receive positive recognition, with pop star Dua Lipa even mentioning it as one of her favorite French restaurants. The owners remain optimistic as they strive to maintain the quality of their food and regain control of the restaurant’s atmosphere.
Folderol, a Parisian natural wine bar and artisanal ice cream parlor, has witnessed a surge in popularity among the social media-savvy crowd. Owned and operated by chefs Jessica Yang and Robert Compagnon, the establishment’s captivating curbside dining experience has become an internet sensation, attracting hordes of tourists and content creators. This newfound fame, predominantly driven by TikTok, has led to long queues and mixed emotions among regular customers, who preferred the peaceful ambiance of the past. In order to manage the overwhelming demand, Folderol has enforced various measures, such as limiting the number of customers served simultaneously and discontinuing outdoor seating. Despite the challenges, Folderol received a significant endorsement from pop superstar Dua Lipa, who named it one of her preferred French restaurants. The owners remain optimistic and committed to upholding the quality of their offerings while reestablishing control over the restaurant’s ambiance.
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