Shopping with Pat McGrath: A Beauty Guru’s Must-Haves
By Hannah Southwick | Published Oct. 20, 2023, 5:19 p.m. ET
Makeup legend Pat McGrath has worked her magic on some of the most famous faces in the world. From supermodels to Taylor Swift’s “Bejeweled” video, McGrath has long reigned as beauty-industry royalty. Now, she has partnered with Google on augmented reality try-on tech, making it easier for online shoppers to select shades from her Pat McGrath Labs collection.
According to McGrath, the AR try-on tech is a game-changer. With just a few taps, you can instantly see yourself wearing different eyeshadow shades. McGrath explains, “That’s amazing. Can you imagine trying on 10 eyeshadows at home? That would take you forever.” To showcase this technology, McGrath and Google have collaborated on a New York City pop-up called “The ARt of Beauty,” which allows shoppers to experience the virtual try-on tech from October 20th to 22nd.
McGrath believes that this tech gives customers the freedom to experiment with shades they may not have tried otherwise. She encourages shoppers to have fun and play around with different looks. She even reveals that celebrities like Taylor Swift have their own Pat McGrath Labs kit at home and can do their own makeup beautifully.
If you want to create your own at-home makeup kit, McGrath has got you covered. While she usually travels with an enormous amount of products, she has narrowed down her must-haves to a selection of six essentials:
- Mothership Eyeshadow Palette: This iconic palette combines six of McGrath’s most sought-after shades, from sparkles to mattes. It’s the go-to palette for those looking to recreate red carpet looks.
- Highlighter Duo: Achieve a star-like glow with this two-in-one highlighter that has been used on celebrities like Nicki Minaj. It’s no wonder she’s a fan!
- Concealer: For a flawless finish, try McGrath’s illuminating concealer. It’s perfect for blurring fine lines and creating an incandescent look.
- Essence: Even busy stars know the importance of skincare. McGrath’s lightweight emulsion nourishes and hydrates the skin, providing a soft and smooth texture.
- Cream Blush Stick: This versatile product works as a blush and a lip color. Simply swipe it on for a natural flush of color.
- Gloss: Finish off any look with McGrath’s high-shine gloss. It’s like a stained glass window for your lips!
No matter which products you choose, shopping for makeup has never been more exciting than with Pat McGrath’s collection. Get ready to unleash your creativity and elevate your beauty game!
