Dinny Hall, the renowned jewellery designer and judge of the BBC reality TV show All That Glitters: Britain’s Next Jewellery Star, shares insights about her career and financial journey. Despite initial worries about her business surviving the pandemic, 2020 proved to be her most successful year. With over 35 years of experience in the industry, Dinny Hall has built an impressive clientele that includes Madonna, Naomi Campbell, Margot Robbie, and Liz Hurley.
Reflecting on her upbringing, Dinny recalls the importance of financial independence instilled in her by her parents. Her mother, a gifted woman married at a young age, faced frustration and boredom, which motivated Dinny to secure her own source of income. Attending a state school and witnessing the disparity between social classes further fueled her desire to become an entrepreneur.
Like many designers, Dinny encountered financial hardships throughout her career. One particularly challenging period was in her 20s when major orders from American department stores left her struggling to make ends meet. To keep her business afloat, she had to sell inherited jewelry, which she now regrets. Despite the difficulties, Dinny never received “silly money” for her work. While her jewelry has sold for up to £100,000, she believes it reflects fair value given the quality and craftsmanship.
Surprisingly, the best year of Dinny’s financial life was 2020. Initially uncertain about surviving the pandemic, she successfully negotiated rent reductions with the landlords of her shop locations and experienced a surge in online sales. The loyalty of her customers during such a challenging time was heartwarming to her.
Recalling past indulgences, Dinny mentions purchasing a black and white Chanel jacket as well as other designer clothing. Over time, she shifted her financial focus and made a wise decision in 2008 to sell her penthouse and reinvest the proceeds in her business. Despite the initial fear of being a single mother with a teenage son, this decision has proven lucrative, and her company is now worth millions.
Reflecting on past financial mistakes, Dinny admits to having had a carefree attitude towards money in her younger years. However, she has since changed her mindset and recognizes the value of saving and making sound financial decisions. While she does not invest in the stock market, she prefers to invest in her own business.
When it comes to property, Dinny co-owns a farmhouse in Norfolk with her partner. This historical property holds sentimental value for her and provides a wonderful place to call home.
In terms of luxury indulgences, Dinny treats herself to perfumes, particularly Ortigia Sicilia’s Fico d’India in late summer and Santal 33 from Le Labo, which holds special significance as it reminds her of the moment she was reunited with her son after a long separation.
Dinny is also committed to giving back and donates to Women’s Aid and the Kay Mason Foundation, a South African charity that sponsors children’s education.
Her number one financial priority is to be as sensible and financially astute as her late father, who passed away at the age of 94, ensuring her mother’s comfort in her old age.
To explore Dinny Hall’s stunning collection of jewelry, visit dinnyhall.com.
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