De Niro’s Classic Line Revival: The Exciting Potential for a Resurrection in Commercials


In an surprising move, Robert De Niro is reportedly reprising his iconic character Travis Bickle from the movie Taxi Driver after almost 50 years. However, it seems that this revival is not for the big screen but for an Uber commercial, as reported by the UK’s Sun. According to the tabloid, the 80-year-old De Niro has already filmed the commercial in London, even delivering his famous line from the film, “You talkin’ to me?” For those who haven’t seen the film, this memorable moment takes place when De Niro’s character stands in front of a mirror. You can watch the scene here.


De Niro’s portrayal of a taxi driver in the movie opens up various possibilities for an Uber commercial, although as Outkick points out, Bickle is not exactly the ideal choice for an Uber driver. To give you a better understanding, Matt Reigle writes, “that’d be like opening a restaurant and then getting Anthony Hopkins to play Hannibal Lecter in your TV spot.” Meanwhile, at the Guardian, Stuart Heritage humorously supports De Niro’s decision and predicts more unexpected appearances to come. “Is the world ready for Jake LaMotta in Raging Bull 2: Laughing Cow? I would assume the answer is almost certainly yes.” (Read more Robert De Niro stories.)

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