Apple is expected to launch a highly anticipated VR headset at its annual developers conference in California. The headset, which may be called “Reality Pro,” could be a game-changer for Apple and follows a long line of innovative devices from the company, including the Mac, iPod, iPhone, iPad, Apple Watch, and AirPods. However, with a rumored price tag of $3,000, the headset may struggle to gain mass appeal and could face the same fate as other tech companies that have failed to make VR and AR devices popular, such as Google and Microsoft. Despite this, Apple CEO Tim Cook remains optimistic about the potential of AR technology and believes it could be as profound as the internet. Analysts predict that Apple may only sell 150,000 units of the headset in its first year, but the company is known for finding killer applications for its devices, so it could still prove to be a hit.
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