Coca-Cola has recently launched a new beverage called Coca-Cola Y3000, which uses artificial intelligence (AI) technology to create its unique flavor. The drink, part of Coca-Cola’s “Creations” line, aims to evoke the flavors of the year 3000. According to a press release from Coca-Cola, the company collaborated with AI to develop this limited-edition beverage, joining other food industry giants that have embraced AI for research and development purposes and to generate excitement.
The label of Coca-Cola Y3000, reminiscent of the 2000s, adds to its appeal. The drink was created using Stable Diffusion, an AI text-to-image model, and is one of seven beverages in Coca-Cola’s Creations line, which was launched earlier this year to target Gen-Z consumers.
Coca-Cola is not alone in integrating AI into its product development. Other major players in the food industry, including brewers and confectioners, have also utilized AI in their laboratories, advertising campaigns, and as a unique selling point for consumers.
A Timeline of AI Collaborations in the Food Industry
February 2019: McCormick and IBM collaborate on using AI for flavor and food product development.
February 2022: Kraft Heinz teams up with AI startup NotCo to explore plant-based food research.
April 2022: Mars signs a partnership deal with AI company PIPA to accelerate the discovery of new plant-based ingredients.
January 2023: Detroit-based Atwater Brewery launches an AI-created beer, while using AI for its PR campaign.
March 2023: Beck’s, owned by Anheuser-Busch InBev, introduces Beck’s Autonomous, an AI-generated beer.
April 2023: French company Bel Group partners with Climax Foods to use AI in developing plant-based cheeses.
September 2023: NotCo announces a partnership with Mars Wrigley.
AI in the Food Industry Beyond Recipe Creation
The food industry has embraced AI to address various macroeconomic challenges it faces, such as supply chain disruptions and labor shortages. Collaborative robots, known as “cobots,” are being used to automate tasks while allowing for human input. AI has been employed in waste reduction, inventory management, and product demand forecasting. Yum! Brands, the parent company of KFC and Taco Bell, has utilized machine learning to optimize product orders.
Coca-Cola’s AI-infused beverage demonstrates that the trend of “cobots” is expanding to the sales side of the industry. If AI doesn’t revolutionize the future of flavor drinks, it has the potential to shape the future of marketing and consumer experiences.
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