Clarence Avant, the legendary figure known as the “Black Godfather” of music, has sadly passed away at the age of 92, as confirmed by his family to CBS News. Avant, who was inducted into the Rock & Roll Hall of Fame in 2021, died at his home in Los Angeles on Sunday. His impact on the music industry was both visible and behind the scenes, as he guided and supported the careers of Quincy Jones, Bill Withers, and many others. Born in a segregated hospital in North Carolina, Avant became a highly influential figure, following the advice of his mentor Joe Glaser to always remain humble and ask for what he deserves. His managerial career took off in the 1950s, representing artists like Sarah Vaughan, Little Willie John, and composer Lalo Schifrin. Avant not only managed talent but also established successful record labels like Sussex and Tabu, collaborating with artists such as Jimmy Jam, Terry Lewis, and Sixto Rodriguez. Additionally, he played a role in the business side of the industry, including brokering the sale of Stax Records and raising money for political figures like Bill Clinton and Barack Obama. Avant’s impact extended beyond music, as he supported athletes like Jim Brown and facilitated lucrative commercial deals for African-American baseball player Henry Aaron. Avant’s personal life was marked by his marriage to Jacqueline Gray, a prominent model, and their children Alex and Nicole, both of whom have made their own significant contributions. Avant’s legacy will forever be remembered for his immense influence and contributions to the worlds of music, entertainment, and culture.
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