Mercedes-Benz has joined forces with Microsoft to conduct a trial of in-car artificial intelligence called ChatGPT. This advanced technology will be available in over 900,000 vehicles in the United States. Mercedes aims to enhance its Hey Mercedes voice assistant by incorporating the emerging ChatGPT, which is expected to significantly expand the capabilities of the system. This collaboration marks the first-ever implementation of ChatGPT in a vehicle.
Mercedes has announced that a beta program will be offered to customers in the US starting from Friday. Interested customers can enroll in the program through the Mercedes me app or directly from their vehicle using the voice command, “Hey Mercedes, I want to join the beta program.” This presents an exciting opportunity for users to experience the future of voice assistance.
Unlike conventional voice assistants that are limited to predefined tasks and responses, ChatGPT leverages a large language model to enhance natural language understanding and enable broader areas of conversation. Mercedes emphasizes that the potential applications of ChatGPT in the automotive industry have become a prominent topic of discussion. While General Motors claims to already utilize advanced AI in their autonomous vehicles, the partnership between Mercedes and Microsoft represents one of the first specific-use cases for ChatGPT.
General Motors had previously expressed interest in exploring the integration of ChatGPT into their vehicles as part of a collaboration with Microsoft, who is an investor in OpenAI, the creator of ChatGPT.
According to Eric Boyd, corporate vice president of Microsoft’s AI platform, this integration will greatly enhance voice commands, interaction, task capabilities, and the ability to ask follow-up questions. ChatGPT excels at handling complex queries and maintaining contextual understanding, allowing drivers to engage in multi-turn conversations with detailed and relevant responses from the voice assistant.
The trial period, lasting three months, will provide valuable insights based on customer feedback. Mercedes will then evaluate the findings and consider further integration of this cutting-edge technology.
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