Cadbury has left sweet-toothed individuals puzzled by discontinuing one of its chocolate bars. Chocolate lovers all have their favorite treat, whether it’s a Double Decker, a Wispa, or something less sweet like Bournville. But those seeking less sugary options are disappointed after Cadbury scrapped its Dairy Milk 30% less sugar chocolate bar, only four years after its launch.
Originally released in 2019, the sweet treat has now been taken off the shelves due to a decline in demand. The decision has left some fans of the bar devastated and their evenings ruined. The vegetarian-friendly bar was introduced by Mondelez, the multinational American confectionery company that acquired Cadbury in 2010. The bar was marketed as equally smooth and creamy as regular Dairy Milk, but with 30% less sugar.
Cadbury have scrapped the Dairy Milk 30 per cent less sugar chocolate bar only four years after its original launch, due to a drop in demand.
According to Mondelez, the bar was made with sustainably sourced cocoa and aimed to satisfy chocolate fans with its lower sugar content. However, after just four years, Mondelez has chosen to remove the bar from the market. Consumers have noticed the disappearance of the chocolate from store shelves, expressing their disappointment online.
One fan stated, “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined!”
A spokesperson for Mondelez explained, “Cadbury has been making much-loved treats for almost 200 years. We continuously innovate and develop new products that meet the evolving tastes and preferences of our consumers. Despite our significant investment and nationwide marketing campaign for Cadbury Dairy Milk 30% Less Sugar, demand for this product has dropped, leading us to delist it.”
Certain fans of the bar have been left unhappy after Mondelez pulled the bar from supermarket shelves, one even went as far as to say their evenings were ‘ruined’.
Despite discontinuing the lower sugar content bar, the spokesperson assured consumers that Cadbury will continue to invest and innovate to provide more well-being choices. They mentioned the recent launch of Cadbury Dairy Milk Fruiter and Nuttier, which offers lower sugar and saturated fat, higher fiber and protein, and is under 100 calories per bar.
In other Cadbury news, fans have recently discovered the reason behind the iconic purple packaging. The purple color was introduced in 1914 as a tribute to Queen Victoria and has remained a symbol of Cadbury ever since. The brand received a royal warrant in 1854, making it the official chocolate and cocoa provider for the monarch. Although the packaging has evolved over the years, with purple and gold being introduced in 1920, the association of Cadbury with the color purple has remained strong.
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