BMW has unveiled the BMW Vision Neue Klasse, an innovative concept electric vehicle that will serve as the foundation for its entry into the realm of electric cars. This exciting development marks BMW’s commitment to embracing battery-powered vehicles.
In an intriguing collaboration, BMW has announced that it will integrate its semi-autonomous driver assistance system with Amazon’s cutting-edge cloud computing technology. Together, these two industry leaders are set to revolutionize the driving experience.
BMW’s advanced driver assistance system, known as ADAS, will be a prominent feature in their upcoming Neue Klasse range of electric cars, set to launch in 2025. This move is in response to the growing trend among traditional automakers to enhance their vehicles with advanced technologies, with a particular focus on ADAS, to keep up with industry leader Tesla.
ADAS is a sophisticated software system that provides drivers with assistance in various actions, such as lane changing and parking. As the automotive industry continues to progress towards autonomous driving, automakers are keen to incorporate an increasing number of these features into their vehicles. Tesla’s renowned ADAS, Autopilot, serves as a prime example.
To support the functionalities of ADAS, vast amounts of data processing are required, as the software relies on hardware components like cameras and semiconductors. The backbone of these assisted driving systems lies in artificial intelligence processes.
To address this need for extensive data processing and analysis, BMW has turned to Amazon Web Services (AWS). By leveraging AWS’s cloud servers, BMW can efficiently store, process, and analyze large volumes of data. As autonomous driving features advance, this partnership will enable the seamless updating of software and the training of new AI models, facilitating increasingly complex autonomous driving functions. These software updates can be downloaded directly into the vehicles through the internet.
Wendy Bauer, the general manager of automotive and manufacturing at AWS, expressed enthusiasm for the collaboration, stating that implementing these systems on a global scale necessitates a data-driven approach. Such an approach will enable automakers to develop automated and ADAS systems that are both safer and more reliable.
In addition to teaming up with Amazon, BMW also announced its utilization of Qualcomm’s Snapdragon Ride platform, a specialized set of chips. These chips will contribute to powering BMW’s ADAS from 2025 onward, further enhancing the capabilities of their electric vehicles.
In summary, BMW’s unveiling of the BMW Vision Neue Klasse and its collaboration with Amazon’s cloud computing technology showcases their dedication to innovation in the electric vehicle market. By integrating advanced driver assistance systems with robust data processing capabilities, BMW aims to deliver safer, more reliable, and increasingly sophisticated autonomous driving experiences.
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