Australia’s star-studded women’s national football team, the Matildas, has called on FIFA to address the gender pay gap in international football. In a powerful video message ahead of the Women’s World Cup, the Matildas highlighted the lack of equal pay conditions for women’s teams worldwide. The team emphasized the importance of collective bargaining agreements and urged more countries to adopt them, stating that it would help elevate the women’s game to its full potential. While the Matildas have secured a collective bargaining agreement, they pointed out that FIFA still offers women just a quarter of the prize money given to their male counterparts. The team called on those in positions of power to join them in their mission to make women’s football as successful as possible on a global scale. Despite the significant increase in prize money for this year’s Women’s World Cup, which now totals $152 million, it falls short compared to the $440 million offered at the men’s World Cup in 2022. FIFA has expressed its ambition to achieve equal prize money at the 2026 and 2027 men’s and women’s World Cups. The Matildas acknowledged that their fight for recognition and respect was influenced by previous generations of players who paved the way for their current conditions. The team’s message echoed the sentiments shared by the Australian men’s team before the 2022 World Cup, where they highlighted human rights concerns. Women’s football is currently experiencing a surge in popularity, with the upcoming World Cup expected to attract over 2 billion viewers worldwide.
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