According to John C. Herman, the attorney representing businessman Craig McDaniel in a class-action lawsuit against Google, the tech giant’s advancements in artificial intelligence (AI) afford it almost limitless power to control people’s lives, influence opinions, and shape society. Herman contends that Google controls everything encountered by the average individual in their internet interactions, including search results, advertisements, and webpages. With the addition of the AI component, Google becomes a single company dictating what news people see, what products they buy, and even how they vote.
McDaniel’s lawsuit claims that Google’s monopoly on the digital advertising marketplace gives it the power to destroy competitors and almost any other company. According to the suit, Google’s breathtaking monopoly has been amassed by engaging in strategic acquisitions and illegal anticompetitive practices for many years. In addition to the class-action lawsuit, the Department of Justice has filed a substantially similar complaint against Google, which has been joined by attorneys general from 17 states. Experts say that Google has near-total control over the publisher ad-serving and internet search markets; with control extending to portray sponsors and business partners favorably and competitors unfavorably.
While some are skeptical that products like Google’s AI chatbot, Bard, give the company newfound power, Herman claims that Bard’s release in February 2023 gives the tech giant additional power, which combined with its advertising monopoly, threatens to put McDaniel’s small publishing company out of business. McDaniel claims that Bard’s algorithm favors certain agencies or companies, offering detailed and favorable descriptions of profitable Google partners such as Amazon and Pepsi while failing to promote McDaniel’s business, sweepstakestoday.com.
McDaniel also accuses Google of erasing competitors’ digital footprints at will, while Herman claims that AI enables Google to manipulate the content delivered to users, emphasizing the severity of its alleged antitrust violations. While Google may dispute these claims, it has acknowledged its lack of complete understanding of AI capabilities; even CEO Sundar Pichai has admitted that AI is a “black box” whose decisions are not fully understood. While Google may be working to improve the Bard product, critics claim that its monopoly power, facilitated by AI advancements, poses an unprecedented threat to competition and consumer choice.
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