Apple announced its second fall event of 2023 today, revealing that it will be held online on Monday, October 30 at 5:00 p.m. Pacific Time. The event, dedicated to the Mac, is expected to include updates to multiple Mac models. The official Events website showcases an Apple logo that seamlessly transitions into the Mac Finder icon, confirming the event’s Mac-centric theme.
Similar to previous events, this October event will be pre-recorded and exclusively livestreamed.
Rumors surrounding the Mac lineup have been convoluted of late, but there are several potential updates on the horizon. The 24-inch iMac, which currently runs on the M1 Apple silicon chip, is a likely candidate for a refresh. According to Bloomberg‘s Mark Gurman, a MacBook Air upgrade is unlikely, but the 13-inch MacBook Pro, 14-inch MacBook Pro, and 16-inch MacBook Pro may receive new chip options.
While it remains uncertain whether the upcoming changes will involve the new M3-series chips, there is a possibility that both the iMac and MacBook Pro models will adopt the 3-nanometer M3 chip lineup.
Given the current ambiguity in the Mac product line, this event promises to be one of the most enigmatic yet. More details are expected to emerge as October 30 draws closer.
Apple intends to stream the event live via its website, YouTube, and the Apple TV app. For those unable to watch, MacRumors will provide comprehensive event coverage on MacRumors.com and the MacRumorsLive Twitter account.
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