Fashion editor Suzy Menkes recently expressed disappointment in Princess Diana’s limited use of the royal jewellery collection, suggesting that she only wears these pieces when absolutely necessary. However, Kate Middleton’s selective access to the royal vault for events such as state banquets displays her strategic thinking. Her preference for demi-fine and costume jewellery, which previous royals never wore, can be attributed to the ‘Kate effect’. Anything the Princess is seen wearing quickly becomes highly sought after, and Kate utilizes this influence to promote British brands.
Over the past decade, numerous mid-market jewellery design outlets founded by women have emerged, and Kate has played a crucial role in their success. So, it’s no surprise that she would wear gold-plated garnet earrings with a mere price tag of £55. In this article, we highlight some of Kate’s go-to British jewellery brands.
Accessorize is a popular high-street shop that appeals to a wide audience, including both tweens and older women. It is a reliable choice for Kate, who has worn their earrings on four occasions. One pair she wore during a museum visit in 2022 cost just £2.10. These earrings are cheaper than an average cup of coffee, disproving the notion that royals don’t appreciate a good bargain. Accessorize’s current collection of beaded earrings rivals those of Oscar de la Renta.
Freya Rose, initially known as a shoe brand since its establishment in 2010, made a bold decision to venture into jewellery design when shoe sales declined due to the pandemic. This risk paid off when the Princess of Wales wore a pair of their mini pearl hoops (£125) during her first engagement post-lockdown in May 2021. She has worn them twice more since then. Freya Rose explains, ‘Her Highness’s support led to increased recognition and sales in 2021, turning a potentially disastrous year into one of remarkable growth. It enabled us to invest in marketing and wholesale development, expanding our online reach globally.’
Emily Mortimer is founded upon the concept of creating timeless pieces with a contemporary touch. This ethos, contrasting with the throwaway culture in fashion, resonated with Kate. Emily’s brand originated from the desire to cater to the unique styles of her three sisters, resulting in a diverse range. Classicists like the Princess are drawn to the diamond designs, while modernists may be enticed by vibrant green chrysoprase or topaz. During a visit to a maternity unit in October 2022, Kate wore the Hera earrings, named after the goddess of women and childbirth, symbolizing female empowerment.
Astley Clarke prioritizes design, innovation, and color in their jewellery collections. They primarily use semi-precious or precious gemstones, believing that jewellery shouldn’t be reserved solely for special occasions. For those who appreciate bold statements, they offer cocktail rings in lively hues. On the other hand, their smaller gemstone necklaces, such as the lapis pendant repeatedly worn by Kate since January 2021, cater to those with more understated tastes.
Monica Vinader, located near the Wales’ Norfolk home at Anmer, revolutionized the jewellery market in 2008 by introducing demi-fine jewellery made from gold vermeil, providing the appearance of pure gold at a more affordable price. Princess Diana is an advocate of this accessible and luxurious brand, as she frequently wears their Nura pearl necklace and green Siren earrings.
Auree, named after founder Amelia Carmichael’s grandmother, embodies elegance with delicate gold chains highlighted by bursts of color. In a Jubilee baking video, Princess Diana wore a necklace and pair of earrings featuring her birthstone, and Amelia describes this as a “wonderful surprise.” She also acknowledges the Princess’s invaluable support for small British designers, particularly those run by women and mothers, which contributes to the credibility and recognition of the British jewellery industry.
By choosing these British brands, Kate showcases her style, supports independent businesses, and provides affordable options for her fashion-conscious followers.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
