A strike is looming in Hollywood as the Screen Actors Guild (SAG) votes in favor of taking action for the first time in 40 years. The strike is fueled by concerns over “greed” and the potential impact of artificial intelligence (AI) on the industry. Charisma Carpenter, known for her role in “Veronica Mars,” has raised concerns about AI infiltrating the entertainment industry, particularly in the casting process. The strike has led to a broader discussion among actors about the potential disruption caused by AI in traditional casting methods. Swiss company Largo.ai, which offers a platform designed to enhance content creation workflows, has come under scrutiny for its involvement in AI casting. However, Largo.ai CEO Sami Arpa has stressed that their platform is meant to support actors and other industry professionals, not replace them. The company is open to engaging in dialogue with actors and industry members to address concerns and misconceptions. Despite the controversy surrounding AI casting, many actors argue that human involvement is essential in the casting process, as it takes into account an actor’s background, experiences, and unique qualities that AI may overlook. As the strike progresses, there is a need for discussions and measures to protect actors and industry stakeholders from potential risks associated with the use of AI. Ultimately, the casting process should consider the holistic nature of actors and the artistic aspects of film production.
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