Make Threads the Go-To Platform for Online Public Conversations, Says Meta

Adam Mosseri, the CEO of Instagram, has bold aspirations for Threads: he envisions it as the ultimate platform for public conversations online. This ambitious goal was revealed on the one-year anniversary of Elon Musk taking over Twitter, making it a noteworthy statement.

During an AMA session, Mosseri was asked about his perception of “success” for Threads after one year. He stated, “We’re currently discussing this internally. Ultimately, our goal is for Threads to be the go-to platform for public conversations online, which not only includes its size but also its cultural relevance.”

Mosseri acknowledged that Threads currently doesn’t hold the title for the largest public conversation platform, which is currently held by X (formerly known as Twitter). However, he expressed optimism, stating, “I believe we have the potential to surpass them, even though they have a head start and we still have a long way to go.” (Meta CEO Mark Zuckerberg recently announced that Threads has “just under” 100 million monthly active users.)

Currently, Mosseri’s focus is to continually enhance the core experience of Threads. The team is consistently making improvements, such as recently adding features like polls, GIFs, and a free edit feature. He believes that through gradual momentum, Threads can reach its desired status.

In his AMA, Mosseri also discussed potential improvements for Threads. He mentioned that incorporating “hashtags or tags” to facilitate topic-based searches could be useful, although he doesn’t believe it will significantly alter the trajectory of the app. Additionally, he acknowledged that the Threads web app requires improvement, but emphasized that the majority of usage occurs on iOS and Android, making them the primary focus.

Furthermore, Mosseri aims to enhance collaboration between the Instagram and Threads teams. He recognizes the opportunity to align their efforts and improve integration. This may explain why some users are beginning to see Threads recommendations on Instagram (Meta is actively listening to feedback on this matter).