Logan Paul vs. Dillon Danis has been a highly anticipated event in the combat sports world since it was first announced on July 30. Despite the impressive performances by other athletes like Terence Crawford, Justin Gaethje, Canelo Alvarez, Sean O’Malley, and Sean Strickland, the interest in this fight card at the 21,000-capacity Manchester Arena in Manchester, England on Saturday remains high. But what is it about this event that captivates so many people?
The Paul brothers and KSI have transcended their humble beginnings on video platforms like YouTube and Vine. Logan Paul has garnered attention as a part-time WWE superstar, participating in multiple WrestleManias and headlining a pay-per-view match against undisputed world champion Roman Reigns. Jake Paul has established himself as a credible celebrity boxer with victories over three mixed martial arts champions, including a recent win against Nate Diaz, a rival of Conor McGregor. KSI is a legitimate celebrity in the United Kingdom, with 10 Top 10 songs and albums that have reached No. 2 and No. 1 on the charts. Logan Paul and Jake Paul may technically be professional boxers, but their sights are set on MMA. They’ve adopted a unique approach by partnering with the UFC through Logan Paul and KSI’s Prime beverage while Jake Paul antagonizes UFC president Dana White in the media and collaborates with the Professional Fighters League, all while defeating notable MMA fighters in the boxing ring.
The Misfits Boxing events are not designed for traditional boxing purists. They cater to YouTube fans who want to support their favorite content creators, MMA fans who are eager to witness the Paul brothers’ downfall, and the curious onlookers who are drawn to the strange, pseudo-cultural spectacle. So why is Dillon Danis involved in this matchup? The matchmaking between influencers and athletes is based on a fundamental principle: maximum reward with minimal risk. The Paul brothers prioritize opponents who are physically smaller, have high name value, and possess minimal boxing experience. Operating as their own promoters, the Paul brothers have the unique responsibility of marketing not only themselves but also their opponents. Jake Paul built up wrestler Ben Askren as a decorated MMA champion, conveniently ignoring Askren’s reputation as a poor striker. The lead-up to the Logan Paul vs. Dillon Danis fight took a much uglier turn, but the formula remains the same.
Dillon Danis is a skilled Brazilian Jiu-Jitsu competitor, but he barely qualifies as an MMA fighter. He has only fought twice under MMA rules for Bellator between 2018 and 2019. Danis’ popularity in the MMA world is not solely based on his athletic achievements. It is largely due to his friendship with Conor McGregor and his public feuds with fighters like Nate Diaz and Khabib Nurmagomedov. What Logan Paul recognized in choosing Danis as his opponent, apart from the skill disparity, was Danis’ commitment to generating interest in the fight. Danis has been the primary marketer for this event and is a significant reason why there is still hype surrounding this unique clash. Unfortunately, Danis went too far in his promotional efforts by targeting Logan Paul’s fiancée, Nina Agdal. He posted numerous photos allegedly altered to suggest Agdal spending time with other famous men. While this strategy resonated with certain fans and fueled Danis’ massive social media growth, it also landed him in legal trouble, as Agdal is now suing him for revenge porn.
Despite the controversy surrounding the lead-up to the fight, Logan Paul appreciates Danis’ skill as a troll and his ability to generate interest. Paul admitted in a podcast interview that he had no idea Danis would go to such lengths, but ultimately, it created buzz for the event. Paul believes that Danis is a parasitic figure and feels honored to have the opportunity to defeat him and embarrass him in the ring. Danis, on the other hand, has repeatedly criticized Logan Paul for allegedly failing to compensate small investors for his CryptoZoo venture. There is also speculation that Danis, who previously backed out of a boxing match with KSI, may pull out of this fight as well. To discourage this possibility, Paul’s team has enforced a $100,000 penalty if Danis cancels the fight without approval from a doctor chosen by Paul.
Typically, the appeal of these fights lies in MMA fans rooting for their favorite fighter against cocky social media influencers. However, the Logan Paul vs. Dillon Danis matchup presents a unique situation where both fighters are disliked by many. This is what makes the fight intriguing. Any outcome, besides a boring decision, will satisfy the audience’s desire for an unconventional showdown.
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