TVS Motor Company and BMW Motorrad celebrate a decade-long partnership, marking this milestone with the production of 150,000 units of BMW Motorrad’s 310cc series motorcycles at the TVS Motor’s Hosur facility. The motorcycles were rolled out by Mr KN Radhakrishnan, Director & CEO of TVS Motor Company, and Dr Markus Schramm, Head of BMW Motorrad.
Mr KN Radhakrishnan expressed pride in the partnership, stating that it is based on shared values of innovation, quality, customer delight, and engineering prowess. He also mentioned that they are extending the partnership with cutting-edge technologies and sustainable mobility solutions, aligning with their global vision for growth.
He further revealed their plans to jointly design and develop common platforms, highlighting the five extraordinary products in the 310cc series, including the TVS Apache RTR 310, which have gained popularity in over 100 markets worldwide.
The collaboration between TVS Motor Company and BMW Motorrad has been immensely successful, leading to the production of impressive offerings in the Sub-500cc segment. Dr Markus Schramm commended the strong synergies between the two companies and their key pillar of success, the BMW G 310 R and BMW G 310 GS single-cylinder models.
Looking towards the future, he emphasized the importance of extending and expanding the partnership to shape the future of two-wheelers. This includes the production of the unique and fully electric masterpiece, the BMW CE 02, which marks a significant milestone in their joint cooperation.
The 10th anniversary is a testament to the success and strength of the collaboration between BMW Motorrad and TVS Motor Company, which began ten years ago and has evolved into an extraordinary success story.