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Getty Images will provide hundreds of thousands of users with access to a groundbreaking artificial intelligence image-generating tool. This move comes as the global intellectual property debate surrounding this rapidly advancing technology intensifies.
As one of the world’s largest photo agencies, Getty Images has over 135 million copyrighted images in its archives. They have recently launched an AI tool that can create pictures based on user prompts. Additionally, Getty Images has established a payment plan for individuals whose images were used to train the AI system.
To ensure the protection of over 800,000 users, Getty Images has pledged an uncapped indemnification tied to the product. This means that the agency will assume full legal and financial responsibility for any potential copyright disputes on behalf of its business customers.
Following suit, Microsoft has also promised indemnity coverage for potential copyright claims arising from its AI CoPilot services. These services integrate generative AI into Word, Excel, and PowerPoint products.
Getty Images will compensate the artists who have contributed to training its AI system on a recurring basis. CEO Craig Peters stated, “We fundamentally believe that creatives’ expertise and investment should be rewarded. While the initial monetary value may be small, generative AI products have the potential to create significant revenue streams in the future.”
The launch of Getty’s product follows the recent update of OpenAI’s popular image-generating tool, DALL-E.
AI art tools provided by companies like OpenAI, Midjourney, and Stability AI are at the center of an ongoing debate concerning intellectual property ownership in the AI era. Getty Images filed a copyright claim against Stability AI, the creator of a commercial image-generating tool, in the UK High Court for unlawfully copying and processing protected images.
Text-to-image AI models are trained using billions of images collected from various online sources. These training data sets teach algorithms to recognize objects, concepts, artistic styles, and connect text descriptions to visuals.
In partnership with chip company Nvidia, Getty Images developed its latest AI product, which was trained on its extensive image library. All content generated using this AI tool belongs to the customer and will not be added to Getty’s existing content libraries for licensing. This approach aims to prevent the conflation of authentic and AI-generated imagery in Getty’s databases.
OpenAI’s Dall-E 3 integrates with paid versions of ChatGPT, allowing users to request the chatbot to create images and provide more detailed prompts.
Additionally, Microsoft-backed OpenAI has implemented a mechanism for artists to opt their art out of future versions of text-to-image AI models through a removal form on their website. This recognizes the ongoing legal disputes between artists and commercial AI imagery companies. OpenAI’s CEO previously emphasized that “creators deserve control over how their creations are used.”
Peters believes that creating IP-protected products that fairly compensate human artists is crucial for the industry’s progress. He believes that products like Getty’s and Adobe’s Firefly AI disprove arguments that claim such initiatives are impractical. Furthermore, he stated, “People using these tools, especially in a commercial sense, value their own creativity and therefore appreciate the work of others.”
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