Amazon Prime Video customers will soon start seeing ads while streaming movies and shows, unless they want to pay more for their subscription.
Customers in Canada will begin seeing advertisements in “early 2024,” the tech giant announced Friday, but did not give an exact date for the switch.
“To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” the company said in its statement, adding that it will “aim to have meaningfully fewer ads” than traditional broadcasters or its rivals.
Subscribers will be able to opt out of seeing ads during their streaming sessions, provided they’re okay with paying extra.
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