Young women have discovered a unique method of deflecting unwanted attention from men by embracing the concept of “unapproachable makeup.” This trend, showcased on TikTok under the hashtag #UnapproachableMakeup, has accumulated a staggering 91.3 million views. Women worldwide are confidently displaying their bold and glamorous makeup looks, designed to discourage unsolicited advances.
Unlike traditional soft and natural makeup styles, the unapproachable makeup look embraces dramatic and alluring features, including dark eyes, full lips, and sculpted cheekbones. Influential figures like UK-based makeup artist Brooke Ellis, known as @brookeellismakeup on TikTok, have exemplified this trend with remarkable cosmetic transformations. In her video titled “unapproachable makeup trend…intimidating girl makeup,” she flaunts smoky eyes, dramatic lashes, chiseled cheeks, defined lips, and captivating waves.
Another TikTok creator, Gabrielle, who goes by @gabxxrielle, also shared her take on the unapproachable makeup look, showcasing bold smokey eyes, chiseled cheeks, plump lips, and a dewy complexion.
US-based TikToker Megi Hebeja, known as @megihebeja, explicitly explained the reasoning behind the phenomenon in her own video. She describes her “unapproachable” makeup look as a form of self-defense, referencing the need to deter unwanted attention. Megi asserts that nothing pleases her more than intimidating men and proving that she is too attractive to approach. She emphasizes that not every guy seeks to take someone home, but rather, this makeup look serves as a barrier against those who assume they can.
Expressing her expertise on the subject, sex and relationship expert Hope Flynn highlights that the unapproachable makeup trend symbolizes women taking a stand against harassment. She describes it as armor that empowers women to protect themselves from individuals who deliberately harass and distress them in public spaces. Hope notes the alarming prevalence of unwanted attention, citing that 68% of her followers on FeedMeFemale have experienced inappropriate kissing. These statistics underscore the widespread vulnerability women face. By presenting themselves as unapproachable, these Gen Z women reclaim their safety and protection.
In addition to makeup, women are adopting various other preventive measures to combat unwanted attention. They carry keys in their hands while walking at night and constantly share their locations with friends. These precautions reflect the experiences of women, as 99% of FeedMeFemale followers have encountered sexual harassment at some point in their lives. Therefore, it comes as no surprise that Gen Z women are willing to explore any means necessary to safeguard themselves.
Hope acknowledges the wider efforts to prevent harassment, such as the UK government’s backing of a law criminalizing street harassment in 2022. The unapproachable makeup trend can be seen as an extension of these measures, empowering women to reclaim control over their bodies and experiences. By rejecting advances and minimizing the chances of harassment, this makeup trend grants women the freedom to enjoy themselves without fear.
In conclusion, the unapproachable makeup trend has transcended the realm of aesthetics, becoming a powerful tool for women to assert their boundaries and protect themselves in public spaces. It reflects a collective desire for liberation from harassment and emboldens women to own their power and autonomy.
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