According to a study conducted by Nielsen’s Gracenote, spending excessive amounts of time scrolling through Netflix is a common phenomenon. TV Tech, referring to Nielsen’s 2023 State of Play report, reveals that although there are more streaming options available than ever before, it can be frustrating for viewers. On average, it takes 10.5 minutes for viewers to choose a show on streaming services, compared to just over seven minutes two years ago (Bloomberg).
The reason for this extended search time is a combination of factors. The sheer number of options available has increased by 39% since 2021, making it overwhelming for viewers to navigate through 2.35 million movies and shows across multiple platforms. In the last two years, the number of streaming providers has increased from 118 to 167 (TV Tech). Streaming now accounts for almost 40% of TV usage, with ad-supported services occupying a quarter of TV viewing (Marketing Brew).
Streamers face issues such as discovering content across different services and locating specific movies and shows. The study found that 20% of users give up on finding something to watch and end up doing something else. Filiz Bahmanpour, VP of product at Nielsen’s Gracenote, emphasizes the importance of improving user experience in the streaming ecosystem, as content is the “lifeblood” of this digital-first medium (TV Tech).
In conclusion, while the abundance of streaming options may provide more choices for viewers, it also brings the challenge of finding the right content efficiently. Improving the user experience has become critical to ensure that viewers can easily discover and enjoy the vast array of movies and shows available for streaming.
Denial of responsibility! VigourTimes is an automatic aggregator of Global media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, and all materials to their authors. For any complaint, please reach us at – [email protected]. We will take necessary action within 24 hours.
