AI Turns ‘Thirst Trap’ Game Upside Down, Floods Social Media Platforms
In recent times, attention-seeking individuals on social media have faced fierce competition in the form of artificial intelligence (AI). Start-ups have emerged on platforms like Facebook, Instagram, and TikTok, marketing sexually available virtual companions to lonely individuals. These AI girlfriends promise to learn users’ preferences through their underlying machine learning architecture, building simulated intimacy as the user engages further.
However, these ads have become a cause for concern, especially due to their ability to bypass content moderation mechanisms put in place to block explicit content. Some ads even incorporate popular children’s TV characters, like Cookie Monster and SpongeBob SquarePants, in questionable “fair use” cases to promote their NSFW capabilities.
Recognizing the severity of the situation, social media giant Meta has taken action. They have unveiled an ads library that allows users, regulators, academics, and the general public to track the ads appearing on their platforms, including Instagram and Facebook. This transparent approach aims to tackle the influx of troublesome AI sexbot ads, which seem to violate Meta’s policies.
What’s particularly disconcerting is that some of these ads feature digitally generated or potentially AI-generated girls whose age can be ambiguous, potentially appearing as teenagers or even younger. Meta, for its part, claims to have control over these ads despite their policy violations.
Meta’s ban on adult content extends to AI-generated content as well, rejecting any ads that are overly suggestive or sexually provocative. The company’s policies and enforcement strategies remain adaptive in this adversarial space, closely monitoring new trends in AI-generated content. Meta acknowledges the need to review public and advertiser-accessible policy versions, ensuring that the language is clear and unambiguous.
It’s crucial to note that for years, social media platforms like Facebook, Instagram, and TikTok have been in conflict with sex workers, sex education advocates, and artists due to their strict moderation policies. Many of these individuals express concern over the lenient treatment of these AI app developers’ paid ads, contrasting it with the restrictions placed on sex workers’ ability to monetize their image.
Polly Rodriguez, CEO of adult toy maker Unbound, has faced numerous hurdles advertising with Meta. She finds it perplexing and frustrating that these AI chatbot ads manage to evade content moderation, suggesting inconsistencies in enforcement and bias. Rodriguez questions why these ads are slipping through the cracks in the first place, highlighting the need to address the root issue.
In conclusion, social media platforms find themselves awash with ads for AI sex workers, prompting concerns about content moderation, enforcement, and bias. Meta’s efforts to provide transparency through their new ads library are aimed at tackling the challenges posed by these ads effectively.
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