A scene from “Barbie.”
Courtesy: Warner Bros.
The collaboration between director Greta Gerwig, Mattel, and Warner Bros. Discovery has resulted in the highest-grossing movie of the year in North America, surpassing Universal’s “The Super Mario Bros. Movie.” The “Barbie” movie has earned over $575.4 million at the domestic box office and continues to approach the title of highest-grossing global release of the year, with total worldwide earnings of $1.3 billion.
This success comes at a time when audiences are embracing fresh content and moving away from superhero films and franchise installments. “Barbie” has broken records since its release in July, securing the highest opening for a film directed by a woman and becoming the highest-grossing film directed solely by a female director.
Despite its impressive performance, “Barbie” has experienced smaller weekend drops in box office earnings compared to other big films, indicating strong audience interest and potential for continued success. With limited competition in the upcoming weeks, the film is expected to maintain its ticket sales momentum.
It is worth noting that Comcast, the parent company of NBCUniversal and CNBC, has a stake in this success, as NBCUniversal is the distributor of “The Super Mario Bros. Movie.”
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