In 1928, King Alfonso XIII of Spain recognized the potential of tourism and backed the launch of a hotel in the scenic mountain range of Sierra de Gredos. This hotel marked the beginning of the state-owned Paradores group, which now consists of over 90 hotels that breathe life into historic buildings across Spain. Fast forward to the present day, and Victor Madera, a successful doctor, is creating his own chain of historic hotels, referred to as the “Paradores of the 21st century” by the Spanish press.
Madera, along with his wife María Obdulia Fernández, has been quietly acquiring historic properties for the past 15 years. Their first hotel, Son Vell, has just opened in Menorca, a charming island near Mallorca. The 18th-century manor house, made of pale sandstone, has been lovingly restored and offers stunning views of the Mediterranean. María explains that their aim is to breathe new life into neglected properties and find satisfaction in doing so.
Currently, the family owns 25 historic sites across Spain, including a 13th-century castle in need of restoration. They have even set up their own architectural firm in Madrid, with a team of over 40 designers, to reimagine these properties as unique hotels and private houses. Their future plans include opening hotels in Mallorca, Asturias, Extremadura, and San Sebastián.
Son Vell, located on a 180-acre estate, was originally bought by an aristocratic farmer in 1762. After years of neglect, Madera purchased the property and embarked on a complete renovation. The result is a beautiful blend of old and new, with six rooms in the main house and additional rooms in restored stable blocks. The interior design, overseen by María, combines traditional elements with contemporary touches.
The hotel’s grounds are its standout feature, with a stunning pool surrounded by lawns and date palms. It’s the perfect spot to unwind and enjoy the beautiful surroundings. Menorca itself offers more to explore, from coastal trails to picturesque beaches. The island has become a popular destination for those seeking a more tranquil and stylish experience away from the bustling crowds of Ibiza or Mallorca.
During my stay at Son Vell, I encountered mainly couples in their 40s, including professionals from diverse backgrounds. The hotel has also attracted attention from notable figures, such as a Brazilian actor with millions of Instagram followers and a Victoria’s Secret model searching for a wedding venue. Many guests are already inquiring about “buyouts” of the entire hotel for special events or celebrations.
While it’s tempting to simply relax by the pool or on the beach, Menorca offers plenty of opportunities for exploration. I had the pleasure of taking a tour with a knowledgeable guide who showed me the ancient prehistoric settlement of Son Mercer de Baix, dating back almost 4,000 years.
In conclusion, Son Vell and the Vestige chain of hotels offer a unique and luxurious experience, combining the charm of historic properties with modern comforts. The Madera family’s commitment to preserving Spain’s cultural heritage is commendable, and their success in creating these exclusive hotels is evident. Whether you’re seeking a tranquil getaway or a stylish destination for an event, Son Vell and the Vestige chain are sure to exceed your expectations.
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