According to Businessweek, LinkedIn has become cool now. In an interesting twist, Hypebae suggests that LinkedIn can also be used as a dating app. The Wall Street Journal even claims that dating apps are now being used for networking. It seems like social networks are going through an identity crisis.
Facebook, once the center of the platform universe, has transformed into a platform for selling old furniture. I personally find myself using Twitter less and less every day. TikTok has evolved into a search engine of sorts. It doesn’t help that the name of the game in the platform world has been imitation. Snapchat’s stories were so effectively copied by Instagram that it’s easy to forget where the idea originated.
In recent times, Spotify has adopted TikTok-style vertical videos, while TikTok is launching its own subscription music service to compete with Spotify. Meta created Threads to capitalize on the post-Elon Musk Twitter era. Elon Musk himself plans to make X the “everything app” for messaging, finance, and beyond.
The tech industry seems to believe that there is a demand for a platform that combines the best features of various social networks and apps. Personally, I would love an app that combines TikTok’s algorithmic power, Instagram’s like system, Facebook’s ease of inviting friends, the quirkiness of old Tumblr, and LinkedIn as it is. Oh, and Venmo, but with public transactions for stalking purposes.
Interestingly, users themselves are engineering their own “everything apps” by finding and creating new uses for existing platforms. That’s how LinkedIn ends up functioning as a dating app and dating apps become networking platforms. Essentially, all apps are becoming everything apps, thanks to our own ingenuity.
In other news, soccer fans took to social media to express their frustration with Nike. The company failed to offer a replica jersey for Mary Earps, the English player recognized as the best goalkeeper in the Women’s World Cup. Nike did not release goalkeeper jerseys for any of the teams they sponsored. However, the online pressure paid off as Nike announced they would release limited quantities of the jerseys. Fans now face the decision of whether or not to support the company they criticized.
Overall, social networks are evolving, imitation is rampant, and users are creating their own everything apps. It’s an interesting time in the digital landscape.
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