Celebrity chef Jamie Oliver and his wife, Jools, have experienced a significant increase in their dividends, from £5.6m to £6.8m, thanks to a resurgence in their television and restaurant earnings. Although Oliver’s UK restaurant empire suffered a collapse in 2019 and resulted in the loss of 1,000 jobs, he still maintains 70 restaurants worldwide through franchise partnerships. His success extends beyond the culinary world, as he has also managed to sell 2 million copies of his books inspired by last year’s TV series, Jamie’s One-Pan Wonders.
The group’s sales have risen by 8.1% to £29.7m, and pre-tax profits have increased by 17.5% to £7.7m in the year up to December 31, 2022. This growth can be attributed to the opening of 13 new franchise restaurants under various brands such as Jamie’s Italian, Jamie’s Deli, and Jamie Oliver Kitchen. Additionally, the chef’s cookery school in London has witnessed a staggering 35% increase in sales. While the sales and profits from licensing Oliver’s name for products such as pans and pasta sauces experienced a slight decline, the growth in production and franchise income has more than compensated for this.
In a strategic move, Oliver plans to open his first directly managed restaurant in the UK since the closure of several outlets in 2019. Currently, his only UK establishment is a deli in Aberdeen operated by a franchise partner. The new restaurant, Jamie Oliver Catherine Street, located in Covent Garden, central London, is set to open its doors in November.
Kevin Styles, the former CEO of Vue cinema chain and specialist retailer American Golf, took over as the chief executive of Oliver’s business empire a year ago. Reflecting on the success of the brand, Styles stated that the Jamie Oliver brand continues to resonate with audiences worldwide. He believes that the company’s results for 2022 lay the groundwork for further evolution, emphasizing customer satisfaction by offering a range of media, product solutions, restaurant experiences, and cooking experiences. Styles envisions a more integrated food business that utilizes digital technology to connect Oliver’s media ventures, licensed products, restaurants, and food campaigns.
Although a newsletter promotion is included in this article, readers can skip past it if desired. The article also mentions Oliver’s aspiration to transform his business empire into a certified ethical “B corporation,” prioritizing people, the planet, and profit equally. Styles adds that their objective is to maximize the brand’s commercial and social impact by adopting a more connected and detail-oriented approach. They plan to enter new markets, activate and scale global propositions, and form partnerships infused with local insight.
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