Pru Life UK, an insurance giant, is joining forces with local fund manager Atram Group to expand its presence in the Philippines. Atram will serve as Pru Life UK’s local fund manager, allowing the insurer’s customers to access Atram’s financial solutions and local market expertise.
“Atram’s expertise and strong track record in asset and wealth management will complement Pru Life UK’s excellent selection of funds,” said Pru Life UK in a statement. In addition to providing access to Atram’s offerings, the partnership will also involve the development and launch of innovative and customer-centric investment solutions.
Pru Life UK President and CEO Eng Teng Wong expressed his excitement about the collaboration, stating, “We are delighted to have Atram as our partner in helping more Filipinos achieve their financial goals. This partnership will strengthen Pru Life UK’s growth and investment performance, benefiting our customers.”
Rigorous evaluation
Pru Life UK selected Atram after a thorough evaluation and approval process. While some aspects of the partnership still require regulatory approval, both companies share a common vision of securing the financial well-being of their clients.
“We look forward to offering Pru Life UK’s agents and customers the latest investment products and technology to help them achieve their dreams and aspirations,” said Atram Group CEO Michael Ferrer.
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