Koby Colls and Gloria Briggs are embracing a unique social media trend on TikTok. They live-stream themselves while robotically saying strange phrases, mimicking non-player characters (NPCs) in video games. Viewers have the power to influence the couple’s actions by sending emoji, filters, or animations that they then react to or act out. These donations are purchased using TikTok coins, which translate to roughly $200 per hour for the couple. They use this money to support their children’s education and extracurricular activities. In the past, viewers could only donate to creators without any control over the content. NPC live streaming, however, allows viewers to play a more active role and have a say in what kind of content is created. This trend has rapidly grown in popularity over the past month. The interactive nature of these streams makes them engaging for viewers and creates a sense of connection with the creators. TikTok has become a major platform for individuals, including celebrities and teens, to build a following and monetize their videos through various means. The concept of pretending to be an NPC resonates with video game fans, who often have a favorite NPC character that they want to emulate. NPC streaming on social media is not entirely new, as some cosplayers have been doing it since 2021. Creators like @natuecoco see each NPC in a video game as a unique piece of art and find joy in performing and observing viewers’ reactions. TikTokers like Crystal Alana Bennett have found NPC streaming emotionally rewarding, more lucrative, and less physically demanding compared to other jobs. Although the live streams may seem mindless, they require intense concentration and quick reaction times to keep viewers engaged. NPC streaming provides a sense of consistency for creators, as they don’t have to come up with new ideas for each live stream. However, creators may face the challenge of being typecast or limited to one type of content. Despite this, NPC streaming has opened up new opportunities for creators like 22-year-old Indigo Zahir, who invests her earnings into making ASMR videos. For Koby Colls and Gloria Briggs, NPC streaming is a team effort that they see as having long-term potential in content creation. They envision a future where they can create videos that involve their children and potentially make it a full-time job.
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