The Fashionable Trend: Rihanna’s Watch Choker

Rihanna has once again made a fashion statement by wearing a unique watch choker designed by Jacob Arabo of Jacob & Co. Known for her edgy personality and groundbreaking fashion choices, Rihanna turned to the New York City jeweler and watchmaker to create this one-of-a-kind piece.

Jacob Arabo’s reputation for doing things differently in the world of traditional watchmaking attracted Rihanna to his brand. Benjamin Arabov, the company’s CEO, mentioned in a video interview that Rihanna has always been fond of Jacob & Co. and admires their unconventional approach in fashion, music, and beauty.

To create the watch choker, Jacob & Co. sent several watches of various prices to Rihanna’s stylists. In typical Rihanna fashion, she chose the most expensive option, the 47-millimeter Brilliant Flying Tourbillon, priced at $670,000. This exquisite watch is adorned with 338 baguette-cut white diamonds, totaling 30 carats, positioned on the dial, crown, and 18-karat white-gold case. Additionally, the watch features another 338 diamonds set on its flying tourbillon movement.

During the design process, there were concerns about the weight of the watch due to its white gold and tourbillon components. However, the biggest challenge was determining how to secure the strap. Ultimately, a Velcro system was chosen for its adjustability, allowing the pregnant singer to alter the fit easily. The strap itself is made of black leather embossed to mimic the appearance of alligator skin.

Rihanna proudly debuted the watch choker during Pharrell Williams’s first runway show as men’s creative director at Louis Vuitton during Paris Fashion Week. This high-profile event garnered significant attention, with an estimated 150 million people witnessing the news and social media coverage.

While the watch choker may not be the most practical timepiece, it serves as a bold fashion statement for Rihanna. Jacob & Co. has already prepared 18 more Brilliant Flying Tourbillons to be transformed into chokers, anticipating the demand for this unique accessory.

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