- Burger King is set to launch a new line of chicken wraps starting from August 14.
- These wraps bear a resemblance to McDonald’s snack wraps, which fans have been longing for.
- This release demonstrates that if McDonald’s fails to listen to its customers, other chains will be ready to cater to their desires.
Burger King is introducing its new BK Royal Crispy Wraps, which closely resemble the beloved McDonald’s snack wraps that fans have been pleading for, from August 14 onwards.
In a press release published by Business Wire on Monday, Burger King revealed that the wraps, made with white-meat chicken and available in classic, spicy, and honey mustard flavors, will feature tomato, lettuce, and tortilla bread. The limited-time menu item will be priced at $2.99 at participating US locations, with prices varying by store.
A Burger King spokesperson emphasized the company’s commitment to offering unique and delicious options. They described the new wraps as the perfect addition to their existing snacking and value offerings, ensuring they have perfected the recipe before introducing it nationwide.
Wendy’s recently responded to the demand for the return of McDonald’s snack wraps by introducing their own chicken wrap in March. Other fast-food chains like KFC and Chick-fil-A also offer their own versions.
McDonald’s phased out wraps in 2015
In 2006, McDonald’s introduced their snack wrap, featuring crispy or grilled white-meat chicken breast, cheddar cheese, Monterey Jack cheese, lettuce, and a choice of ranch, honey mustard, or salsa, all wrapped in a soft tortilla.
However, Bloomberg reported in 2015 that McDonald’s found the wraps to be too time-consuming to prepare and that the healthier option struggled to compete with the likes of Panera and Chipotle. As a result, McDonald’s gradually removed wraps from their US menus in 2015 and discontinued them nationwide in 2016.
Despite numerous fan requests, snack wraps have yet to make a comeback at McDonald’s. A petition created in 2020 gathered over 18,000 signatures, and when McDonald’s asked its followers in April 2022 which discontinued menu item they would like to see return, the resounding answer was the snack wrap. Even celebrities like Doja Cat expressed their support for the snack wrap’s return.
As of August 2023, McDonald’s still offers wraps in Canada and the UK, but for those in the US craving the item, there are plenty of other fast-food chains providing a similar option.
McDonald’s declined to comment on the matter.
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