According to a recent report, employees at Adobe have expressed concerns about the company’s new generative AI features, fearing that these tools could lead to job loss. Adobe, a Silicon Valley-based multinational known for its Photoshop and Acrobat software, recently released Firefly, a generative AI tool that allows users to manipulate images using text prompts. Adobe CFO Dan Durn proudly shared that Firefly has been a tremendous success, with users generating over half a billion assets. However, internal messages viewed by Insider reveal that Adobe staff had reservations about the potential impact of this AI tool on designers’ job security. One senior designer questioned whether this was the direction the company intended to take, and others described the AI explosion as depressing and an existential crisis for designers.
While some employees voiced concerns, there were also supporters of Adobe’s AI advancements who believed that these tools could increase efficiency and productivity for designers. One proponent argued that it was not unethical to provide better and faster tools as long as it is done ethically.
These concerns regarding job displacement due to AI are not unique to Adobe, as the rapid deployment of AI technology in various industries has raised similar fears. Goldman Sachs predicted in a report that AI could potentially replace 300 million full-time jobs worldwide, particularly in administrative and legal sectors. The speed at which AI has progressed has prompted calls for a research moratorium from industry insiders and experts like Elon Musk.
Despite these concerns, Adobe’s stock price has soared by over 62% in the past year. Other prominent figures, including Apple co-founder Steve Wozniak and Pinterest co-founder Evan Sharp, have also called for a pause in AI research. In April, Microsoft-backed OpenAI unveiled the fourth iteration of its GPT AI program, which has amazed users with its human-like conversation abilities, song composition, and document summarization.
Going forward, analysts see generative AI as a both near- and long-term benefit for the creative and experience businesses, potentially driving revenue growth by 2024. Adobe has provided optimistic revenue forecasts for the current quarter and raised its revenue projection for FY 2023, with expectations on the higher end of analysts’ estimates.
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